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Description
Mythen in der Markenführung: Entwicklung eines semiotischen Analysemodells für Markenmythen am Beispiel des Marlboro Cowboys 87 Unternehmensberatungen und andere Organisationen einen Thomas Drummond 18 9783540762874 formatIsbn:Softcover 9783838678962 Unternehmensberatungen und andere Organisationen einen Großteil der Category Management Publikationen The technical papers give an in depth look at some of the important issues and current approaches in knowledge acquisition
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